The net has changed this supply chain model completely, by offering a direct channel between the developer and the consumer. Most of us can’t even remember what was the last time we bought a physical software product at a bricks and mortar store. However with every advantage there are also challenges. The fact that the distribution has become so straightforward means that the barriers to entry have become very low, creating a surge in supply. This phenomenon created new barriers – the visibility barriers.
With tens of thousands of developers around the world, it has become imposible for developers to standout and gain visibility in front of potential consumers. If in the past developers needed to negotiate deal terms with a few retail chains in order to gain visibility (i.e. appearance), today these software developers have to spend unacceptable portion of their budget in advertising. In fact, it is safe to say that most of the developer’s budgets are dedicated to marketing efforts, and specifically to SEM and SEO. This means that software developers that do not allocate enough budget may find it almost impossible to succeed.
Ways to overcone those challenges One of the ways to overcome this visibility challenge is to use software bundling as an additional marketing channel. The idea is that the software developer can partner with another “successful software developer” for bundle its software with the successful product, while splitting the revenue or paying per download. That creates a win-win situation, whereby the already “successful software developer” can enjoy additional new revenue streams while the partner increases visibility of its product and thereby increases sales.
Results oriented model In the traditional marketing channels, like search engine marketing (SEM) or banner display advertising themost common method is payment for impressions or for clicks (PPC). Of course only a fraction of these clicks or impressions end up by download the software. On the other side, using bundling is much more results oriented. The common bundling model requires payment for the actual purchase or even download of the bundled product, making it far less risky and attainable to “long tail” developers.
Finding bundling partners – Easier than you think Few developers that offer bundling partnership opportunities. One of the leading providers is Bundlore (www.bundlore.com )”>http://www.bundlore.com>). With more than millions of installs per month, Bundlore offers a variety of popular softwares, like vGrabber video downloader, Best Pc Speed Windows registry cleaner, and much more, to which you can bundle your product. Bundlore offers both revenue share and payment per download models, which is essentially a ‘risk-free’ model of business. Bundlore’s expert teams make sure that your software is bundled in the most effective manner, will make sure you optimizing your product offering to the most targeted audience of your choice.
